The time you post is a key factor in whether or not you have success with your social media marketing campaigns. When audiences pivoted during the pandemic, brands had to as well.
This means it’s the perfect time to review the best times to post on social media. The pandemic also affected the best times to post on social media platforms such as Facebook, Instagram, Twitter and LinkedIn, as many of us stopped commuting and our schedules changed (and some even joined The Great Resignation).
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An analysis of the latest data on social media usage from Sprout Social, Hootsuite and othersĭuring the COVID-19 pandemic, social media grew in popularity as people looked for a way to connect with each other.
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